Profile: Nthabiseng Dube

With the slow development tempo of the South African economy, it is without a doubt that standards of living are compromised, giving rise to the enduring unemployment rate, especially amongst young people. In this ever-changing and evolving world of work, there are more roads to success than ever before. Millennials have turned into their own bosses to avoid the 9 to 5 route. One such millennial is Nthabiseng Dube, the founder of New Heights Media – a boutique PR & Communication company that offers a handful of specialised services to brands and individuals.

At only 21, Nthabiseng capitalised in her passion for PR and law respectively, by enrolling with the University of Johannesburg to study law, while running her own company – New Heights Media. Nthabiseng is truly a testament to varied pathways into work, and a solution to the rising unemployment rate in South Africa.

“…I always wanted to do PR but it was always between Law and PR, eventually I just decided on having a law qualification because I think it weighs more. Then I used my communication and writing skills to pursue PR. I’m currently giving chase to the 9 to 5 job to make sure I fund New Heights Media before giving it my full attention, because I don’t want to end up with debts from loans and looking for other sources of funding”.

Having already proven her ability to multitask, tipped on her part time job and pitching to clients, Nthabiseng is leaned for further successes in the future. If you are interested in any of the services New Heights Media offers, visit or contact Nthabiseng Dube at .

1 Comment

  • Posted September 11, 2020 by Sandisiwe Mesoe 0Likes

    Congratulations to her. So inspiring seeing the youth going after their dreams head first.

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